Privacy policy
Privacy Policy
Last updated: 25th February 2026
Alchemy Beauty ("we", "us", or "our") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit alchemybeauty.au, make a purchase, or otherwise interact with us.
By using our website and services, you agree to the practices described in this policy.
What Personal Information We Collect
We may collect the following types of personal information:
-
Your name
-
Billing and shipping address
-
Email address
-
Phone number
-
Order details
-
Payment confirmation details
-
Account login details (if you create an account)
-
Information you provide when contacting us
We also automatically collect certain information when you browse our website, including:
-
IP address
-
Device and browser information
-
Pages viewed and actions taken
-
Cookies and tracking data
How We Collect Your Information
We collect personal information:
-
Directly from you when you place an order, create an account, or contact us
-
Automatically through cookies and tracking technologies
-
From third-party providers such as Shopify and payment processors
How We Use Your Information
We use your information to:
-
Process and fulfil orders
-
Provide customer support
-
Manage returns and refunds
-
Send order updates and account notifications
-
Improve our website and services
-
Detect and prevent fraud
-
Send marketing communications (if you have opted in)
You can unsubscribe from marketing emails at any time using the unsubscribe link.
Advertising & Tracking Technologies
We use third-party advertising and analytics tools, including Meta (Facebook/Instagram) and TikTok, to help us understand website activity and deliver relevant advertising.
These services may use cookies, pixels and similar tracking technologies to collect information about your browsing behaviour, interactions with our website, and purchases.
This information may be used to:
-
Show you personalised ads
-
Measure advertising performance
-
Improve our marketing efforts
You can manage advertising preferences through your social media account settings or browser controls.
Payments
Payments are processed securely through third-party providers. We do not store full credit card details on our servers.
Sharing Your Information
We may share your information with trusted third parties who help us operate our business, including:
-
Shopify (our ecommerce platform)
-
Payment processors
-
Shipping and fulfilment providers
-
Marketing and analytics providers
These providers only receive the information necessary to perform their services.
We may also disclose information if required by law.
Cookies
We use cookies and similar technologies to improve your browsing experience, analyse website traffic, and assist with marketing.
You can control cookies through your browser settings. Disabling cookies may affect website functionality.
For more information on Shopify’s cookies, visit:
https://www.shopify.com/legal/cookies
Data Security
We take reasonable steps to protect your personal information. However, no method of transmission over the internet is completely secure.
Data Retention
We retain your information only as long as necessary to fulfil orders, comply with legal obligations, resolve disputes, and enforce our policies.
Your Rights
Under Australian privacy laws, you may request access to or correction of your personal information.
To make a request, please contact us using the details below.
Children
Our website is not intended for children under 16. We do not knowingly collect personal information from children.
International Transfers
As we use Shopify and other global service providers, your information may be stored or processed outside Australia.
Contact Us
If you have any questions about this Privacy Policy or your personal information, please contact us at: